Supplement Manufacturer Makes FDA Ephedra Ban Obsolete - Ephedra-Free Weight Loss Alternative Already Carried by GNC

Pure Performance Nutrition's Rapid Thermal "Ephedrine-Free" Fat Loss Formula is picked up by the Top 1000 General Nutrition Center stores as a more effective alternative to Ephedrine.

Anaheim, CA January 1, 2004 - Pure Performance Nutrition, Inc. (PPN) anticipated a federal ban on Ephedra for more than a year. Rather than waiting and reacting, PPN took the initiative and pro-actively formulated an Ephedra-free (EF) replacement of its popular Rapid Thermal Fat Loss Formula. Rapid Thermal "EF" has already exceeded the sales of its predecessor and has recently been picked up by the Top 1000 corporate General Nutrition Center (GNC) stores nation-wide.

GNC has restricted Ephedra sales since July 2003 and most other manufacturers of Ephedra-based supplements have also replaced their products with Ephedra-free versions. It is not clear how this FDA ban of Ephedra will effect a supplement industry that has already self-regulated Ephedra from its product lines.

Fred Krause, the CEO of PPN, said, "The writing has been on the wall for years. It would not be factual evidence or reasonable debate to decide the fate of ephedra-based supplements. It would be the greed of trial lawyers and the pandering of politicians. Pure Performance Nutrition read the wall and released Rapid Thermal 'EF' Fat Loss Formula over a year ago."

Rapid Thermal "EF" is a fat loss/energy-enhancing supplement designed specifically for high performance athletes. Rapid Thermal "EF" Fat Loss Formula is a thermogenic (fat burning) dietary product that contains the most effective natural weight loss complexes available, while remaining ephedrine-free.

Fred Krause continued, "We designed our Ephedra-free Rapid Thermal to be the strongest thermogenic on the market. However, we also wanted it to remain safe. It even conforms with the NCAA and the International Olympic Committee guidelines."

Rapid Thermal "EF" Fat Loss Formulas main ingredients are Octopamine, Citrus Aurantium, Caffeine, Green Tea Extract and White Willow Bark. These natural herbs combine to produce a very effective "ephedrine-free" thermogenic blend. Octopamine and Synephrine are used as alternatives to ephedrine. They have been shown to produce dramatic results by boosting the release of norepinephrine, your bodys main thermogenic hormone, without the side effects associated with ephedrine. Green Tea Extract is another great alternative to ephedrine. It is rich in EGCG (epigallocatechin gallate) and Polyphenols. EGCGs work by inhibiting an enzyme that destroys norepinephrine in the body. Polyphenols increase your metabolism and may cause a greater percentage of fat (vs. carbohydrates) to be burned for energy.

Rapid Thermal "EF" is available exclusively at select GNC stores throughout the United States. For more information, call 1-800-790-7869 or visit http://www.RapidThermal.com.

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